Digital transformation for onboarding is a hot topic at the moment, given that much of the world is currently living their life from their sofas and managing their day-to-day financial needs from home. Having worked on transformation projects before with traditional FI’s, alongside assisting various FinTechs in the creation of new digital offerings, we at FINTRAIL thought it would be a good opportunity to move the spotlight onto compliance, and fly the financial crime flag by discussing some of the common misconceptions.
Front end change is just the tip of the iceberg
The ‘tip of the iceberg’ cliche has never been more appropriate when it comes to describing common misconceptions towards digital transformation. The main message is that a good user experience isn’t solely dependent on a minimal field registration journey, and that there are other components that need to be considered which the customer can’t see. Getting these components implemented effectively are equally as important and the focal point is our good friend - ‘a risk-based approach’. Having a robust risk-based approach can be the key for a slick user experience and dictate your approach to CDD, custom screening and risk management, enabling you to target your controls on your highest risk areas.
Less is more
It would be logical to assume that the less information you collect from your customer the better, and that allowing a customer to sign up by just inserting an email and password will drive your Trustpilot reviews through the roof. Ignoring the fact that this probably doesn’t actually meet your ID&V requirements, we would like to suggest that less isn’t always more. By creating a shortened registration process you may well get more sign ups, but if you subsequently need to perform downstream due diligence to address gaps, you could be creating a poor user experience further down the line, perhaps even in a critical situation when dealing with a vulnerable customer whose account has been frozen and they need urgent access to funds. We don’t necessarily mean your registration process should be 100 fields deep across 10 pages but there is certainly a happy medium.
Business enabling Anti-Financial Crime (AFC)
A common misconception is that financial crime compliance can be the blocker when it comes to innovation in these projects. It probably comes as no surprise that we at FINTRAIL would offer a healthy challenge to those naysayers.
So, you are 6 months into your digital transformation project, it’s all on JIRA (other platforms are available) or you have a lovely Gantt chart. You have lined up all your sprints and it suddenly occurs to you that you should speak to your compliance team. After 45 minutes debriefing your compliance team, they have a bunch of questions and recommendations before you can move the project forward, resulting in you putting a big red “Stuck” against it. While you may have translated this into a no, these recommendations do not necessarily mean no, and even if it is a no, is that really surprising considering you have only introduced them as stakeholders so late on? Obviously we are focusing on the negatives here to emphasise our point and the above is certainly not a reflection on most businesses’ these days.
Some of the most successful projects we have been part of are the ones where AFC stakeholders have been included as part of the journey rather than just at sign off. There is a new breed of financial crime professionals who want to be viewed as business enablers and able to offer a great user experience as much as the next product owner.
A RACI (responsible, accountable, consulted, informed) matrix is often used in project delivery to divvy up people’s roles. With that in mind your approach may have been previously to assign compliance a consulted duty, but we would encourage you to increase their involvement in order to reduce blockers downstream and increase compliant innovation.
Being a Compliance Champion
Equally it is not just the business that needs to take ownership of transformation, it can also be the fincrime function itself. Embracing change has never been more important in a digital enabled world and as fincrime professionals we should be just as excited by these new developments. Whether it is the implementation of a new due diligence process or screening programme, don’t be afraid to rip up the policy and start again. There is no reason why the financial crime team cannot be the driver for change.
Build, Buy or Both?
Like the ‘tip of the iceberg’, ‘build or buy’ is also becoming a bit of a cliche. What we do know is that you will likely need to partner with some technology providers in order to achieve your future state goals. Equally, even if you partner with someone, there will be an element of building that goes hand in hand. There are a variety of great providers available with a range of capabilities but we would like to reposition the ‘build or buy’ question. No single provider will solve all of your needs, and equally, to build everything in house isn’t logical when there are specialist systems available. This potentially means that the ‘build or buy’ question is a goose chase and in fact an amalgamation of the two is the best approach to adopt.
Takeaways
Here are our top takeaways to be a compliance champion when it comes to digital transformation:
User experience does not stop on the physical registration page; it continues throughout the customer lifecycle
Less is not always more when it comes to identification programmes
Treat your compliance/ fincrime team as business enablers, engaging them in discussions earlier
Answer your build, buy or both question
A risk-based approach marries itself perfectly with transformation projects
If you are interested in speaking to the FINTRAIL team about this or any other financial crime topic please get in touch at: contact@fintrail.co.uk